Small Business
Marketing News

In this issue:
A Note From Our Sponsors
Thought For The Day
Feature Article: "Top Three Ways to Prepare Your Voice For An Important Call or Presentation" by Susan Berkley
On-line Marketing Quick Tip
Off-line Marketing Quick Tip
A Note From Bizine.com

Please Visit This Week's Sponsors!
ATLANTA MURALS ONLINE GALLERY -
Custom murals, and faux finishes for your home or office! http://www.MuralsPlus.com/AtlantaMurals

ANNOUNCING THE BRAIN TRAIN!
The first storybook for children on creating a healthy brain. Includes a guide for Parents and Teachers. Order your copy today at: http://www.Bizine.com/braintrain

Food For Thought:

"Life consists not in holding good cards, but in playing those you do hold well."

- Josh Billings

Feature Article:

"Top Three Ways to Prepare Your Voice
For An Important Call or Presentation"
by Susan Berkley

Like an actor or an athlete, you must psyche yourself up before each important call or presentation. Doing this is essential to get your voice sounding powerful, persuasive and in control.

It's easy to sound "on" when you follow my 3-step VoiceShaping technique.

Before you begin, name the over-riding *feeling* you'd like to convey in your presentation. Examples include: "warm", "confident", "powerful", "authoritative" etc.

Each feeling you'd like to convey has a corresponding:

1. Key word
2. Mental image
3. Body language

Let's say you wanted to sound warm and friendly.

Key Word: words which help you access a warm, friendly feeling e.g. "tender", "sunshine", "smile". Repeat to get yourself in the mood.

Mental Image: e.g. visualize holding an infant, greeting a dear friend, hugging a cherished family member. Make it bright and strong in your mind.

Body Language: The fastest way to change the sound of your voice is to change your physiology. A smile on your face puts a smile in your voice. Energetic, expressive body language will add more energy and vitality to your speech. Make your body language BIG.

To sound more authoritative try these:

Key Words: "power", "strong", "firm"

Mental Image: Imagine yourself in a uniform commanding the troops. Or see yourself teaching a class to a rapt audience. Imagine them on the edge of their seats, hanging on your every word. Visualize giving a presentation in a board room. See yourself as calm, centered and in-control.

Body Language: Stand up! Erect posture. Strong hand gestures. Firm gaze. The key to an authoritative voice is good eye contact. This is important. When speaking on the phone don't let your eyes wander. If you are alone in the room, fix your gaze on the eyes of a person in a photograph or magazine. This technique may sound a little strange, but it really works!

Your voice coach,

Susan Berkley

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Copyright 1997 Berkley Productions Inc. All rights reserved. Reprinted with permission. Website: www.greatvoice.com Email: susan@greatvoice.com
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Quick Online Marketing Tip
by Terri Gray

Is your website fast loading, easy to navigate and to read? If not, you may be losing sales!

Remember that not everyone is surfing the Internet with new equipment and fast modems. Be sure that you design your site with that in mind. To help you make your graphics faster loading, check out the GIF Optimizer. A free tool that can reduce your GIF file sizes by up to 75%:

http://www.gifoptimizer.com

Off-line Quick Marketing Tip
by Marcus Allen

Great way to distribute your flyers...

Advertise on pizza boxes.

This unique delivery vehicle is cheap and captive. Most flyers on the box are read and you can negotiate prices as low as 4 cents each (plus printing).

Markus Allen is the publisher of MomentumMarketing and president of MailShop USA. His latest special report 'How to Market with Postcards' is available for $15 (includes FREE shipping anywhere in the US) by calling: (800) 618-6050 Ext: 3274. You can order by mail at:

MailShop USA 4679 West Chester Pike Suite 3274 Newtown Square, PA 19073

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